Microcurrent FAQ

A couple of weeks ago, I shared some valuable information about microcurrent devices, and their use in professional aesthetics. Today, I'd like to expand upon this topic, and thoroughly explain the best modes of marketing and promoting your new Non-Surgical Face-Lift treatment!

As you know, we are living in a day and age where everyone seeks instant gratification, and this amazing facial procedure is sure to give your clients the immediate and cumulative results they are looking for! 

MICROCURRENT FAQ:

-What's some of the most effective language a spa pro could use to summarize your machine's complex, high-tech offerings on a spa service menu (or any other printed collateral)?
Clients want to know the end result of this treatment, so calling this a microcurrent non-surgical face-lift is the most effective way to put it on the menu! Your clientele will be excited to read that this treatment tightens the skin, reduces the appearance of wrinkles, tones and firms the muscles, and gives the face a younger, more lifted appearance!

-What are some effective ways a spa owner could market these offerings?
The best, and most convincing way to market a microcurrent treatment, is with before and after images of the clients who have had it. The results speak for themselves!

-Who should the target client be? 

The ideal client for a microcurrent procedure is anyone over the age of 21, who may be concerned with wrinkles, loss of skin tone, muscle tone and elasticity, as well as clients complaining of an overall droopy appearance - sagging jowls, flat cheekbones, and pronounced nasolabial folds.



-Since serial treatment is often advised, do you have any tips for getting clients to re-book services?
A series of 6 treatments, spaced about 2-3 weeks apart is ideal. The best way to promote this package, is by giving a discount when the client pays upfront. You may also consider counting the 6th treatment as complimentary, when 5 are purchased upfront at regular price.

-Any other tips spa pros could use to get the word out about your device?
Since this microcurrent non-surgical face-lift is ideal before special events, it is a great idea to network with make-up artists, to coordinate providing services before weddings, parties, and photo-shoots. Another great way to promote the service is to place your flyers at photo-studios, hair salons, and at bridal shops.

-What are the best ways to educate spa pros on how to perform services using your device?
The best way to master this treatment is by taking a workshop class from the device manufacturer. Many companies offer free classes at trade-shows, as well as group demos at their headquarters. Personally, I am an avid advocate of trying everything on myself, before putting it on the spa menu for my clientele. This way you will be familiar with the sensation of the machine, and experience its benefits first hand!