As the first person your customers communicate with – on the
phone and upon entering the spa, the receptionist needs to make a good first
impression. A great receptionist is someone on the front lines who has a
professional appearance and attitude. Not many people know this, but I have spent
8 years out of my 17 years of industry experience as a spa receptionist. I know
exactly what it takes to select a great receptionist, and will give you some
pointers on what to look for as you go through the interview process.
First thing to look for in a qualified spa receptionist is a
tidy, put together appearance. Your spa or salon is a place of beauty, health
and tranquility, so having a receptionist with chipped nails, or messy oily
hair will create disharmony in the overall image of your business. By any
means, your employees don’t have to look like supermodels, but excellent hygiene
is a must! A tidy and put-together person will also be wonderful at organizing
the desk, and keeping the work area clean and manageable. This type of employee
will never write an important phone message on a post-it in a pile of papers.
During the interview, you can role-play with the candidate,
and him or her take down a message. Look for legible handwriting, correct
spelling, and take notice of the tone of voice. A good phone presence is a
crucial skill. You can trust that an empathetic person will be a wonderful
listener who can accommodate your clients’ requests, and will help work out any
slipups that may occur, such as double-booking, or other issues. It is
important to choose a team player who shows enthusiasm in discovering the spa’s
treatments and products. A good receptionist will ask many questions to get
better acquainted with the different types of facials, and massages, and will
try treatments to know how they feel. First-hand experience with treatments and
products is the best way to passionately talk about them, and suggest them to
clients.
A very important quality in a front-desk person is the
ability to multi-task without feeling overwhelmed, anxious, or frustrated. A candidate
who is well-versed in a multitude of computer programs and apps is an asset to
your organization. Not only will this receptionist quickly acquaint him/herself
with your spa booking software, but he or she will be able to manage multiple tasks
with ease. Someone who is technologically savvy is wonderful at implementing
the newest apps and programs to help take the clutter out of, what may seem to
be confusing, tasks.
Look for candidates with a humble and agreeable personality.
A person who easily takes directions, and can handle constructive criticism
will be a breeze to work with for both you and your clients. Look for someone
with great integrity who can show initiative and improvise, and avoid those who
will walk past a candy wrapper on the floor, and use the excuse “that’s not
part of my job description” to justify not tossing it into the trash can.
These simple tips are what I believe will help you select
the right person for your front desk. I have worked as a receptionist at the
same spa for 8 years, prior to joining my mother to start our own skin care
brand. My previous employer, co-workers,
clients and I still keep in touch, because that job was my passion and my
priority. I never brought in negativity, and I always made everyone I worked
with feel loved and well taken care of. The
most important attributes to look for are integrity and a good nature, and the
rest of the technicalities can be learned in time!